Social Butterflies: A Party Hosting Guide

Editorial Design, Product Design, Advertising, Typography,

Contributors

Holly Tienken | Mentor

Social Butterflies is Whole Foods’ party planning guide for the Fall season. This catalog is filled with recipes, guides, products, and articles to help you plan amazing parties in your own home. This edition is specifically geared towards the young adult who wants to plan simple yet elegant get togethers. This guide’s colorful imagery paired with large amounts of white space create a sophisticated atmosphere and easy reading experience. Typography and product imagery is highlighted by the consistent treatment of drop shadows. The entire catalog is weaved together with a natural forest green and brilliant gold color palette.